Course Curriculum
About course section
"Developing a strong product and service strategy is crucial for achieving business viability and business profitability. This trainerz provides practical training to help SME business leaders make informed decisions about their offerings and maximize their market impact.
We'll guide you through:
- Defining your target market: Identify your ideal customers and understand their needs and preferences to tailor your offerings effectively.
- Conducting competitive analysis: Analyze your competitors' strengths and weaknesses to identify opportunities for differentiation and gain a competitive edge.
- Selecting the right products and services for your business: Align your offerings with your business model for SMEs and ensure they meet market demand and contribute to your overall business goals.
- Developing effective pricing strategies: Determine optimal pricing models to maximize profitability while remaining competitive in the market.
- Managing the product/service lifecycle: Navigate the different stages of the product lifecycle, from introduction to decline, to ensure ongoing success.
This module is designed to enhance your business acumen and empower you to develop a winning product and service strategy. We'll help you understand market demand and trends, optimize your offerings, and achieve business viability and business profitability.
